The Business Communicator

I work at Mcdonalds, so I would like to use this as a personal experience to back up my skills..

assignment brief:

Students will produce a 3000 word reflective report for this module, evaluating and analysing their experiences of a minimum of three assessment opportunities.  The portfolio will include discussion around personal and professional skills development.

Throughout the module, students will have the opportunity to explore and engage in a total of five different assessment opportunities, including a business meeting; presentation; personal branding exercise; negotiation and developing a communication plan.

Students will then select three out of the five experiences / activities to discuss and critically analyse, reflecting on their personal experiences.   Students should draw on knowledge developed throughoutthe module and apply relevant communication, marketing and HR theory and models, to demonstrate understanding of the field of business communication.

There is not a mandatory structure for the portfolio, but below are some suggested approaches youcould consider:

Approach 1

Introduction to the portfolio – 100 words

Critical reflection on assessment opportunity one – 900 words

• Students to outline the assessment completed and reflect and analyse on their skills and understanding prior to completing the activity and post the activity.    Students should draw on relevant theory to explain and analyse the approach taken and knowledge developed as a result.    

Critical reflection on assessment opportunity two – 900 words

• As above

Critical reflection on assessment opportunity three – 900 words

• As above

Conclusion and recommendations – 200 words

Students should conclude their portfolio and suggest recommendations / plans for moving forward, based on their reflections.  

Appendices may be used to provide further, appropriate information.  

Approach 2

Introduction to the portfolio – 100 words

Main body of the report – 2700 words

Instead of discussing each activity / assessment in turn, students could structure the assignment around the development of key skills, showing how the activities/ assessments enabled them to develop these skills.  

For example, students could discuss how they have developed:

General communication skills

Digital communication skills

Presentation skills

Using relevant theory and models, students should discuss knowledge gained and skills developed, explaining how the activities enabled this development.    

Conclusion and recommendations – 200 words

Students should conclude their portfolio and suggest recommendations / plans for moving forward, based on their reflections.  

Appendices may be used to provide further, appropriate information.  

Further guidance and advice will be provided throughout the module.